Director Profile

Cindy Lincoln, Director

Cindy has worked with Frucor over the past three years in a one on one executive coaching capacity as well as in a facilitation role as part of our executive leadership development programme.

Cindy has a strong conceptual understanding of the theories and frameworks relating to her areas of expertise, combined with a pragmatic approach and commercial mindset which enables her to provide practical assistance to business people. This was a key determinant in my decision to use her as a coach.

Carl Bergstrom
Managing Director, Frucor NZ


Cindy’s expertise and enthusiasm for strategy and change management is evident in her client engagement activities. Having past experience in general management as well as strategic planning and managing change ensures Cindy has a pragmatic approach whether consulting or facilitating workshops. The ability to relate best practise theory to the day- to- day realities of business is a key strength. Cindy is well known as having a good sense of humour and a strong commitment to her clients.

Cindy has a breadth of industry experience spanning the health sector (Auckland Healthcare; Counties Manukau DHB), the steel industry (Fletcher Building), the airline industry (Qantas NZ), and the telecommunication industry (Vodafone NZ Ltd). As Director of Strategic People Management Limited for the last 10 years, Cindy has delivered leadership, team and change workshops for a variety of companies including Genesis Energy, Vero Insurance, Vodafone NZ , Roadshow Distributors (NZ) Ltd, TVNZ, and the New Zealand Institute of Management. Cindy also provides individual coaching and mentoring for middle and senior management including CEO and Director levels. She facilitates business planning workshops including strategic planning.

Cindy holds a Master of Management degree focussed on strategy, leadership and change from Massey University, New Zealand. Her current educational focus is systems thinking as related to change management and strategic planning.



  • Master of Management (Dist).
  • Diploma MLS
  • PGDip.Bus.Admin - Human Resources
  • Dip.Bus. - Training and Development
  • Certificate in Adult Education


  • Strategic Planning
  • Change Management
  • General Management
  • Strategic Human Resource Management
  • Leadership
  • Team Development
  • Profiling tools - HBDI, DiSC and Extended DiSC

Industry Experience

  • Telecommunications
  • Media
  • Electricity & Water Supply
  • Information Management Consultancy
  • Insurance
  • Hospitality
  • Health Sector
  • Steel Industry
  • Airline Industry
  • Geotechnical and Civil Emgineering
  • Dairy
  • Consulting